Devoted to Makers Mark
About 12 years ago, I signed up to be a Makers Mark Ambassador. Ambassadors are entitled to their name engraved on a nameplate which is then attached to a barrel of whiskey. As the barrel ages you are notified of its progress and when that barrel is ready, you are afforded the opportunity to visit their distillery in KY to buy a bottle from the barrel. In addition, over the years Makers Mark has sent me various branded bar ware and merchandise.
When I originally signed up to be an ambassador, I was only doing so because it sounded cool and I wanted free stuff. I really didn’t drink much Makers Mark. However, over the years of exceptional treatment from the distillery, I have grown to be a loyal consumer & fan.
So, when I received a large poster announcing my barrel was ready and an invitation to come to the distillery to buy my special bottle that was 12 years in the making, I was pretty excited!
Tomorrow, Friday, February 15, 2013, I will board a plane to Nashville, TN with my boyfriend, who is also a Makers Mark fan. On Saturday, we will make the 2 hour trek to the Makers Mark Distillery in Loretto, KY to pick up my bottle. I RSVPed for the occasion and have been informed there are other surprises in store for us.
Why should you care about my trip? When you compare the cost of this upcoming trip and the cost the Makers Mark bottles I have casually purchased over the years, I’m confident I would find that Makers Mark made a relatively small investment in me in comparison. I am not only a devoted consumer, I love telling others about them. Whoever came up with this program was smart.
While I’m there I hope to get a better sense of just how smart they are. And of course, I’ll have the opportunity to sample delicious whiskey. I plan on reporting back.
By the way, we won’t only be there to sample the whiskey. We have a jam packed weekend planned of spelunking Mammoth Caves, taking in a Country music show, visiting the Country Music Hall of Fame, and trying Nashville’s famous Hot Chicken.