I won’t migrate to Google Play
At least not today. Why?
Google appears to be utilizing a very similar structure to that of Apple iTunes store: integrate Google Play into all Google devices, making consumers reliant on them for their music, video & reading content.
Here is the problem: My mental model isn’t there. Why?
- While Google provides a lot, they are still a search engine. I will use it to find the best price on the content that I am looking for. I will not trust that Google automatically has the best price and is essentially advertising to me.
- I own an AppleTV, MacBook, iPad and one Android device. I plan to rid of that Android device in the next 6 months, in favor of Apple. Now, I realize I’m not in the majority. Android is taking over the market, but I for one do not see any compelling reason to make a switch. I already have a lot invested in Apple. Their products are integrated into my daily routine. What about others like me? We still make up a pretty big share of the market.
What would make me consider a switch?
If Google packaged together the services they’re good at in a way that can more easily be incorporated into my daily activities. Google should be a necessity to my daily routine.
How do you feel about this topic? Please tell me.